TOYOTA

The Toyota Social team gave us the opportunity to create new ways to engage their customers at auto shows, entrusting us with the launch of the 2018 Toyota C-HR and 2018 Toyota Camry.

I led the design team at Incite in concept creation, pitching to client, and ultimately activating on-site at the LA, Detroit, and New York Auto Shows from 2016-2017.

The results were technology and design driven social activations that drew in thousands of attendees on-site and accumulated millions of impressions online.

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