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DISNEY
Disney presented Incite with the challenge to rebrand and relaunch the original channels of Maker Studios: The Station and Polaris.
Through extensive research, interviews and strategy sessions, our team landed on a visual language at the heart of Maker Studios culture.
We used the early 2000’s online experience as our inspiration to create a unique design language for The Station. The DNA of Polaris was about expressing life "game-ified" so the overarching theme was to use the glitch and apply that to everything by celebrating imperfection and fun.