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POPEYES
Working with agency GSD&M, Incite was chosen to help create buzz-worthy activations that incorporated technology and entertainment.
The Marination Machine was an immersive 4D experience, incorporating an animated video, soundscapes, programmed massage chair, and the smell of fresh chicken all contained inside a massive chicken leg. At the Shaky Knees Festival in Atlanta, attendees could go through this “marination experience” and walk away with free chicken and a digital memento.
The Big Box Crave Off was a mental tug-of-war to win chicken using the power of your brain. We programmed EEG headsets to respond to people’s cravings, and levitated a tray of chicken that hovered over a custom built table. The entire experience was built practically to ensure that no camera tricks or editing was needed to capture the experience.